Why NYC Bird Alliance
Flocks of Double-crested Cormorants on New York Harbor island. PC: Cyrus Gonzeles.
After a multi-year process, the organization changed its name from NYC Audubon to NYC Bird Alliance on June 5, 2024. Based on input from more than 1,000 people, this name emerged as the right choice for our organization from among 250 names suggested by our members and stakeholders.
The name “NYC Bird Alliance” highlights where we work and our focus on urban biodiversity. It underscores that we do not undertake our advocacy, conservation, science, and engagement work alone: we are part of a large and mighty union of members, activists, and conservation partners who champion birds every day—from within our City to across the country. And, we are allies of the birds themselves.
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NYC Bird Alliance Staff at the Lights Out Rally before City Council.
Dr. Dustin Partridge measures a Herring Gull egg on the Javits Green Roof.
Earth Day bird outing in Central Park.
NYC Bird Alliance Staff at the Lights Out Rally before City Council.
Dr. Dustin Partridge measures a Herring Gull egg on the Javits Green Roof.
Earth Day bird outing in Central Park.
“Bird Alliance” is also the name that dozens of other formerly-named Audubon chapters across the country have chosen as their new name. We’re allied with those organizations, as well as the entire chapter network. While our legal name will be New York City Bird Alliance, Inc., we’ll usually refer to ourselves as NYC Bird Alliance.
Our new name reflects a commitment to inclusion that is authentic to who we are as an organization. Our name is changing, but our commitment to bird conservation is not. The perils faced by birds—from habitat loss and climate change to collisions with buildings and threats from rodenticide—are enormous; it will take all of us to advocate and act on their behalf.
As NYC Bird Alliance, we will continue to build the work and impact that has made a difference for birds in our city for more than four decades. We believe that our new name will invite even more New Yorkers to join us, and make us even more effective in our work.
